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The Economist Taps New Publisher and COO | People on the Move

Michael Brunt

Michael Brunt

The Economist Group revealed a new business-side structure today, combining its sales and circulation teams under chief marketing officer Michael Brunt, who has been promoted to COO and publisher of the London-based weekly.

In the new role, Brunt will continue to lead the circulation division—which the company adds is now its most profitable business—while taking on oversight of sales, marketing solutions, events, and analytics. Brunt, who has been with the company since 2006, rose to CMO and managing director of circulation in 2013. Since then, he’s reshaped the company’s circulation strategy, focusing on low-cost introductory print and digital subscriptions aimed at nurturing new readers to become paying customers.

“The publisher team combines the strongest part of our business to ensure that we are creating the best products and services for our readers as well as our clients,” said CEO Chris Stibbs. “Michael’s success in transforming The Economist‘s circulation division makes him perfectly suited to lead the new publisher team.”

Read our April, 2017 story for more on Brunt’s circulation strategy.

People on the MoveHere are the rest of this week’s people on the move…

Meredith Corp. has tapped Karla Partilla as the new publisher of Allrecipes. Partilla arrives from marketing platform LiveIntent, where she was VP of strategic sales. She’ll report to Carey Witmer, who heads up the recently expanded Meredith Food Group. Partilla succeeds Mark Josephson, who was promoted last month to group publisher of The Magnolia Journal, Midwest Living, and Parents, among others.

Kiplinger named Sarah Stevens its new VP of content, heading up editorial operations across the company’s various brands. She’ll report to editor-in-chief and president, Knight Kiplinger, serving as a successor to chief content officer Kevin McCormally, who retired last month. Stevens arrives from Wolters Kluwer, where she spent the last five years as a director in the company’s federal tax division. Prior to that, Stevens spent two decades at Bloomberg BNA.

Esquire deputy editor John Hendrickson is joining Rolling Stone as political news editor.

Sarah Olin has joined Glamour as art director. Olin returns to Condé Nast from Hearst Magazines, where she spent spent the last two years as deputy art director for Cosmopolitan. Before that, Olin had been senior designer for Details.

Megan Swiatkowski, formerly senior communications specialist at Politico, is joining Axios as associate director of communications.


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Men’s Journal More Than Doubles Its Audience Under New Ownership

Men's JournalAmerican Media Inc. may be getting more than it bargained for when it acquired Men’s Journal from the now-defunct Wenner Media in August last summer. Today, the company announced the brand increased its audience from three million to eight million since the acquisition.

Men’s Journal’s CRO, Jay Gallagher, credits much of this growth to integrating shared content assets from AMI brother brand—Men’s Fitness—to include more health and lifestyle topics, along with other relevant content that’s endemic to the Men’s Journal affluent male readership.

Gallagher also suggests the company is highly invested in growing the brand more through search than social to maximize its scale.

“We want to be the relevant link,” Gallagher says. “Our position is Google based. We participate on Facebook but we don’t want to depend on it. So instead what we did is build is an authoritative position that’s search based.  And as Google changes, we try to change lockstep with them.”

For instance, Gallagher notes that when internet users are looking for the best whiskies, Men’s Journal holds the first non-native search result. And likewise, the brand is near the top with other passion points its intended audience will engage with, whether it’s spirits, travel or luxury goods and gadgets.

Digital growth is not the only bright spot right now. Gallagher purports that since Men’s Fitness eliminated it’s print product, Men’s Journal’s ad page sales have increased considerably YoY, and the same is true on the newsstand, where sales are up 119 percent in aggregate.

While Gallagher is proud of these print metrics, he’s clearly more excited about the momentum on the digital side because he sees it as a promising path to scale and new business opportunities.

“Many of our current categories live in silos,” he says. “But we haven’t been a player in other areas like entertainment. Take Netflix for example, which has over 200 original releases this year. With the scale we have now, we can finally give meaningful support to that kind of community of advertisers. And the same goes for other major categories.”

The post Men’s Journal More Than Doubles Its Audience Under New Ownership appeared first on Folio:.

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Radio Espial: Publishing, Self-Publishing and Technology with Jeremy Thompson (Troubador and Matador) [VIDEO]

Jeremy Thompson of Troubador and Matador Publishing joined presenter Mick Rooney on Radio Espial to discuss all things publishing, self-publishing, digital publishing and technology.